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Hacking the Productivity Problem

Everyone’s jumping off the hustle bus to get things done, and talking about working differently. Even the business coaches who definitely hustle are now playing it cool and talking about not hustling. Why? Because it’s the new thang. 

This new trend in the coaching-biz world is great; it means there’s less social pressure to overwork and create burnout. Round of applause for that! 

But, there’s one problem: 

Our culture has drilled into us since childhood that achievement and accomplishment = self-worth and awesomeness. That productivity is king and leads to coaching business success. 

So, when you sit down to work on your business, it’s pretty darn hard to ignore that ingrained way of being. 

Your mind wants to be hard on you. It wants to pressure you to ignore your inner guidance and just push forward through fatigue or mind-fog to get things done. It wants to judge you if you don’t get everything on your to-do list...

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Wasting Time Works

I was talking to my Mind-Body Magic Community Members about social media this week, and something important came up: wasting time. Specifically, wasting time creating and writing social media content. 

Many of the coaches in the community weren’t a fan of wasting time writing social media content (defined as writing content that “didn’t work”).

I’ve also seen this idea that we’re “wasting time” in several of the bazillion ads I get in my feed about running a coaching business.

This is a typical scarcity tactic: It’s designed to make you feel a little yucky about everything you just did for your business so that you’ll buy the thing so-and-so is selling to make your business better. 

In the coaching and entrepreneur world, we call this a bro marketing tactic. In other words, it makes you feel not-so-great so that you’ll want to buy something to fix the issue. 

It makes me feel a little barfy just...

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