I was talking to my Mind-Body Magic Community Members about social media this week, and something important came up: wasting time. Specifically, wasting time creating and writing social media content. 

Many of the coaches in the community weren’t a fan of wasting time writing social media content (defined as writing content that “didn’t work”).

I’ve also seen this idea that we’re “wasting time” in several of the bazillion ads I get in my feed about running a coaching business.

This is a typical scarcity tactic: It’s designed to make you feel a little yucky about everything you just did for your business so that you’ll buy the thing so-and-so is selling to make your business better. 

In the coaching and entrepreneur world, we call this a bro marketing tactic. In other words, it makes you feel not-so-great so that you’ll want to buy something to fix the issue. 

It makes me feel a little barfy just...