You’re sitting in your office, staring at a blank screen, and waiting for the muse to hit. You’re hoping for some brilliant blog copy, a fun social media post, or a stellar program idea to miraculously appear in your consciousness. 

On those days when the magic isn’t flowing, your mind is likely to start attacking you with the critical, pressure-filled, perfectionism voice. It brings out yucky old phrases like: 

“You’re not a good enough _______ (writer, coach, etc.)”

“Who are you to make a program or write a post about _______; you don’t know enough.”

“So-and-so already writes/coaches about this; your ideas aren’t good enough.”

“You don’t have a clear enough niche; no one is going to read this post.”

And on and on and on. 

It’s common in the coaching world to talk about limiting beliefs, negative thoughts, and self-judgment. The only problem is a lot of the techniques we...

I was talking to my Mind-Body Magic Community Members about social media this week, and something important came up: wasting time. Specifically, wasting time creating and writing social media content. 

Many of the coaches in the community weren’t a fan of wasting time writing social media content (defined as writing content that “didn’t work”).

I’ve also seen this idea that we’re “wasting time” in several of the bazillion ads I get in my feed about running a coaching business.

This is a typical scarcity tactic: It’s designed to make you feel a little yucky about everything you just did for your business so that you’ll buy the thing so-and-so is selling to make your business better. 

In the coaching and entrepreneur world, we call this a bro marketing tactic. In other words, it makes you feel not-so-great so that you’ll want to buy something to fix the issue. 

It makes me feel a little barfy just...