If You're Afraid to Niche Down, Read This
Jul 30, 2025
Everybody and their dog will tell you it’s important to talk about the problem you solve in your messaging. (Maybe every business coach and their dog, LOL!)
And we all know it’s important to talk about the outcome you get your clients, too!
BUT.
There are a few problems that come up for heart-centered coaches around this.
- What the heck is the problem I solve, because I can help SO MANY people with what I do! I don’t know how to articulate it! What if I narrow things down too far and lose clients?
- I’m not feeling confident that I will get a great outcome for my clients. I know they get a lot of help, but how do I actually talk about these outcomes without overpromising?
- It just feels easier to talk about the processes I use and the bigger picture value people will get, like self-love and spiritual growth.
And then, there’s the real biggie:
Other people are talking about the same problems and outcomes, and they’re attracting the clients that YOU could be serving.
That’s why we need to bring in our magical friend, AKA your SUPERPOWER!
Just like any superhero, your superpower will come to the rescue with something NO ONE ELSE HAS.
That’s right!
You have a superpower. I have a superpower. Every other coach has a superpower.
They’re all different!
That’s what’s going to help you get unstuck and stop worrying about all of the problems above.
Your superpower makes your messaging totally unique to you. It makes your work totally unique to you.
It makes you stand out and seem totally different from other coaches - because you ARE!
It was only ever a mindset thing that told you you’re like anyone else. You have a unique way of seeing the issues your clients are facing, and you have a unique way of approaching them.
Hey, if you’re not sure what this is or how to articulate your message to include it, that’s where MY superpower comes in.
I’ll help you see exactly how to talk about your problem, outcome, and superpower so that your clients will be falling over themselves to pay you thousands of dollars.
When your superpower is clear, your potential clients KNOW they need your help.
That’s what’s so cool about sharing it with the world! Your client attraction will totally change when you’re including this in your messaging.
You can learn more about working with me here.